One in six eat chocolate dailyPosted: April 18, 2014
This article originally appeared in the Daily Telegraph, April 18, 2014
As we all tuck into our chocolate eggs this weekend, new research has revealed that nearly one in six people eat chocolate every day.
This statistic equates to approximately eight million, while 17 per cent of the population eat chocolate four to six times a week, the consumer analyst Mintel found.
Of those polled, only one in 20 claimed they never eat chocolate.
The favourite variety Mintel’s research found was plain chocolate, which is eaten by three-quarters of Britons, while bars filled with caramel or other treats are the second most popular.
White chocolate and dark chocolate were the least popular chocolates surveyed.
The research discovered that the young consume the most chocolate. Indeed, a quarter of British people between the ages of 25 – 34 eat chocolate daily.
Londoners consume the most amount of chocolate on a daily basis (26 per cent eat it on a daily basis).
While 17 per cent eat it daily in the North and Scotland, and 16 per cent in the South West and Wales.
In the West Midlands and the North West, 15 per cent of their populations eat it daily.
The parts of the UK that tuck in to chocolate the least are the South East and East Anglia (12 per cent) and Yorkshire and the Humberside (11 per cent).
The research also discovered that there was little discrepancy when it came to the sexes and how much chocolate they consume.
Richard Ford, senior food and drink Analyst at Mintel, said: “From the Aztecs to Willie Wonka, in both fact and fiction, cocoa and chocolate have held a special place in people’s hearts throughout the centuries.
“That’s no less so today – demonstrated by the fact that just a small minority of Brits say they never eat chocolate.
“Its status as a personal treat remains an ingrained part of consumers’ diets, despite the recent focus on the role of foods high in fat and sugar in the nation’s weight gain.”